Family owned to me sounds like:
Nepotism abounds probably, half the shareholders inherited wealth and didn’t earn it, so they probably don’t know how to run the company as well as the people who built it, enjoy the “we’re all a family” talk, while your manager hires his son timmy to be your boss despite zero experience or qualifications.
In a similar vein, I’d like to remind my apartment complex that your emergency maintenance line doesn’t count as an emergency maintenance line if nobody answers it outside of business hours.
Especially if you only call me back after leaving a message Saturday, on Monday morning. The AC was broken and luckily it wasn’t dead of summer, but it still hit 90 something inside Sunday, and god forbid it was flooding or something like that.